Boost Event Marketing with AI-Powered Post-Event Video Content on Social Media

The next big step after wrapping up an event is promoting it. You want your event's success to reach as many people as possible. You also want a bigger footfall in its next edition. All this is possible only through smart social media event marketing. Contrary to popular belief, event marketing is not something you do only before the event. It's equally important when it's over. However, this bit is trickier. You can't just rely on a press release to tell people what and how your event was. You need something more, like stronger content? This blog will cover how to generate this content for social media event marketing in the easiest way possible, using AI.

Why You Need AI to Make Your Social Media Event Marketing Easier?

AI has become an integral part of various workflows across industries, and event marketing will be no exception soon. But why is this happening? The most reasonable cause behind this never-before-seen surge in AI use is its power to speed up redundant tasks. It gives teams more time and scope to focus on tasks that require purely human intelligence. Let's see how this fits in social media event marketing:

1. After an event has ended, marketing teams immediately get to the task of getting the word out about this huge event that culminated successfully. In this process, the event recordings become their main content source. But when all the scrubbing and editing that they have to do is manual, the content generation process becomes super time-consuming.

2. There's an undesirable delay in posting the event's content online. Every reel, every carousel post, takes up a lot of time! In this rush, imagine if the video content editor falls sick, or the key content approver is unavailable! More delays, more pressure!

3. A one-hour webinar is still easier to manage. But what if the event is a multi-day, multi-session event? Every session has a recording. Imagine the enormity of the task of going through so many event recordings to spot insta-worthy moments and shareable highlights.

4. Even if you hire the best team to get all this work done for you within a set deadline, you have to pay them really well. No one works for free when the deal involves sitting through hours of event recordings to spot and extract marketable event highlights. It takes a lot of hard work and patience!

AI solves all these issues. At least Snipin AI does!

- It automatically scans lengthy event recordings and produces shareable highlights within minutes.

- It gives multiple short video clips from one event recording, along with snapshots and text-based session-wise takeaways.

- It scales incredibly. No matter how many days the event lasts, or how many recordings there are. It processes them in record time!

- It has a range of plans, including a free plan. Event planners can choose the plan that best suits their needs. There are enough choices.

Are Event Recordings Not Enough for Post-Event Video Marketing?

Social Insider wrote an article that looks closely at how long people pay attention to videos on social media. It turns out that if a video goes over 90 seconds, views drop off fast. Even though this is about Instagram Reels, it tells us something important about post-event video marketing. So, to answer the question, no, putting up full-length recordings of events isn't a great way to market on social media.

We're talking about short, 90-second clips, and those recordings can be hours long. There's just no way to keep people interested. Sending recordings to people in emails after the event and calling it a day used to be normal. But the way marketing works now has changed, and how people watch videos has also changed. Long duration is just one issue with event recordings. Here are some others:

Information Overload

Post-event video marketing is all about leaving an impact on viewers. A long recording with a flood of information is not at all impactful. It has so much content packed into it that people hardly retain anything, unless they take notes. That whole process is more like academic research, not casual content consumption.

Numerous Unnecessary Elements

Event recordings are almost always raw footage of an event. They include all the ambient sounds and other interferences that might have been there in the actual event. Sometimes, even things like the stage set-up and mic testing get recorded. Imagine how slow and eventually frustrating the viewers' experience would be if they went through the entire recording.

Zero Formatting; Nil Impact

No matter how great an event's content is. If it reaches people in a poorly formatted state, it doesn't really get registered. What your eyes and ears grasp via a 90-second reel is much more than an hour-long podcast, unless you are an ardent lover of long-form content. But, it's worth observing that even podcasts and interviews that enjoy a strong following are well-formatted. There is proper lighting, correct angles, and enough cuts. They are not like an event's raw footage.

How Snipin AI’s Video Clips For Event Promotion Are Game Changers?

Snipin AI's video clips for event promotion are the perfect solution for all issues related to post-event marketing. In the beginning, we briefly touched upon how Snipin AI makes things easy for event marketing teams. Let's elaborate on those points and a few more of them here, in detail:

1. Time Saving

The foremost problem that AI video clips for event promotion solve is time consumption. They are huge time savers! Snipin AI takes just a few minutes to generate these video clips. This allows event marketing teams to spend their time on bigger marketing projects and to do custom follow-ups after the event.

Even if, let's say, these AI video clips for event promotion require a final approval or disapproval at the end, just imagine how much of the tedious work is already done! The endless scrubbing, spotting, and editing!

2. Meant for Social Media

AI video clips for event promotion are short, crisp, and shareable, exactly how things work on social media. They are not more than a few minutes long. Snipin AI's short video clips focus on one topic in one clip. That way, the content of each clip is clear and more impactful. It could be a pathbreaking stat, a great quote, or an emotional anecdote. Every clip covers a highlight, and this way, the content generated by Snipin AI is fluff-free!

3. Dynamic and Helpful

Apart from being Insta-friendly, these AI video clips for event promotion are useful across platforms. You could write a LinkedIn post about one of your event's sessions and support it with a relevant clip. Or, you could furnish your YouTube channel's content with these clips. Apart from being social-media-friendly, these clips come in handy for internal communications, too.

4. More Engagement, More ROI

There is a great chance that people get more curious about your event after one of these AI video clips for event promotion. It is like this with so many things these days, right? You see a random clip on social media in which a speaker is saying something jaw-dropping, and you immediately look up where and when that moment happened! Also, it's just not the event that gets popular. Your speakers might shine, too! But, if their following increases because of your incredible AI-driven post-event video marketing, they'll never leave a chance to collaborate with you!

5. Rich Content Calendar

Even a content marketing intern will tell you that keeping the content calendar filled and ready is not easy! You could come up with a thousand ideas, but not every idea goes into the sheet. Either it's too difficult to execute, or you simply don't have time. Or, sometimes, your brain shuts down, and there's nothing you can think of! For something that's bound like post-event video marketing, AI video clips come in handy. In scenarios other than this, you might be able to buy some time, but events need to be promoted right after they are over. So, when you are on such a tight schedule, you don't have to worry about a week's worth of content with Snipin AI. From one recording, it gives you 8-10 short video clips, many stills, and session summaries.

6. Some Additional Benefits of Using Snipin AI for Event Content Repurposing

• Snipin AI organizes all the AI video clips for event promotion in a clean and structured content hub. Users don't have to manage anything messy. They can simply access the hub and move around the clips as they like.
• These AI video clips are pre-sized and pre-formatted for sharing. With just a click, marketing teams can share these clips on social media channels. It's a fuss-free process.
• No matter the type of event, Snipin AI works with everything. It can help in the post-event video marketing of conferences, podcasts, trade shows, virtual events, and all content-heavy events.
• It shows the likes, shares, and downloads that every clip gets! Event marketers can easily track which content people like or do not like as much.

Wrapping Up:

After you wind up an event, your next big task is to promote it well. Why? So that more people come to know about its success, and you get more of them to come to your next event. But, post-event video marketing on social media requires a lot of time and effort, if done manually. AI flips the script and makes everything easy. Tools like Snipin AI give you multiple AI video clips for event promotion from a single recording, in minutes. These clips are of high quality and easily shareable. Not only does your content calendar stay filled with ready-to-post marketing material, but your teams also get time to focus on better tasks. If you want to speed up your social media event marketing, choose Snipin AI!

FAQs

What is event content repurposing, and why is it important?

Event content repurposing is basically just putting event recordings to good use, mainly for event promotion. It matters because raw event footage isn’t easily watchable, shareable, or digestible.

How do AI-generated event video clips help?

AI-generated event video clips significantly help in saving the long editing time that goes into the manual event content repurposing. It automates several aspects of the process and makes it easier and faster.

Does AI post-event video content for social media work with multi-day events?

Yes! Tools like Snipin AI are highly scalable. It can easily handle multiple event recordings.

Is there any manual effort required after one gets the AI post-event video content for social media?

You can approve or disapprove the video clips as per your preferences. But, apart from that, you don’t have to put in any manual effort in formatting them.